![]() ![]() The way that any person gets to a point of successfully selling their products and/or services is by building trust and credibility. No matter what type of business you have, without relationships with other people, the part of your career that involves sales would be nothing short of mediocre at best. People make choices in life (and the same applies to their interaction through social media) in large part due to what other people do and say. Human beings' influence on each other is a part of the phenomenon that is inevitable. The sociological characteristics of social media can be credited with its own progress. The interactivity of social media is what relates to human nature. One of the biggest reasons for the success of social media is accessibility to people at incredible speeds. Without technology, there would be no social media to begin with. By no means does this discount how important the technological aspect is. First of all, it is critical to understand that human relationships are at the heart of social media's success. There are often times that one wonders how social media became so popular and why so many people have shown such an interest in it. The popularity of social media and the reasons behind it No matter how technologically advanced your social media channels are, without human involvement, progress is not possible. For example, a huge amount of friends on Facebook, or dozens of followers on Twitter, requires maintenance to keep the interest of those advocates. On the other side, the people are the ones who deserve the credit when everything works out well. The responsibility always lies with the people. If something goes wrong on the technical side, it is irrational to blame the technology itself. Technology is created and maintained by humans. ![]() It is important to understand that if sociology and its relationship to technology fails, the fault lies with the people. The success or failure of sociology and technology Because humans are emotionally dependent on each other, many people will share qualities, both positive and negative. It has been proven that conscious and subconscious behaviors dramatically increase when people are involved thorugh social networking. It is very important for people to recognize and appreciate how much other people influence them and how much that enriches their own experience. When people engage in social networking, there is no doubt that they start to have a tremendous impact on each other and the discussions that come out of the networking experiences very often affect the decisions that they make in life and in business. It is one of the major sources of happiness and fulfillment and the more they interact (on many different levels), the more satisfied they are going to feel. With the huge number of people who are involved nowadays with social networks, it is very interesting to note how they are influenced by each other in many different ways. Of course, the bottom line is that it always comes down to the human relationship. They are interacting in many different ways and in some cases, the interactions are extremely creative. In this day and age of advanced (and extremely sophisticated) technology, people seem to be making connections more easily and on a much broader scale. No matter what those goals are, relationships are always at the heart of accomplishing them. Technology introduces advancements and information that plays an important part in helping a society to achieve its objectives. Sociology is defined as "The science of human society." In many, if not all cases, human roots, organizational skills and the development of society with regard to technology have been key attributes in the field of sociology. What sociology is and how it relates to technology Over time, the purpose of social media has changed. Public conversations made involvement from outside parties possible. When social media first became popular, its general concept was a paradigm between people (sociology) and technology. ![]()
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